Tapping the Emerging Celebrity Power of Online Influentials
by: David WigderToday, online influentials are emerging as "celebrities" of sort, based not only on their domain knowledge but on their ability to attract and engage audiences online.Marketing Green...
View ArticleTargeting Influencers With Virals 'Doesn't Work'
by: Mark RogersDuncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign - the kind of campaign which is aimed at getting the consumer to...
View ArticleBBC Report on Increasing Influence of Blogs
by: Mark RogersJulian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case...
View ArticleSocial Media Metrics
by: Matt RhodesNext week I’m speaking at the SocialMediaInfluence conference in London on Measuring Influence and Audience online. It’s a tricky subject and looking around today I have been unable to...
View ArticleCumulative Advantage Versus the Wisdom of Crowds
by: David JenningsThere's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.read more
View ArticleInfluence Is Not Star Juice
"Influentials" is a funny word that makes me think of someone sick with influenza, with a runny nose and a feverish delirium. That aside, Merriam-Webster offers an amusing definition of influence as...
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